BRAND PURPOSE AND VALUE
Skate Love Barcelona ®, founded in 2015, is an international skate music festival dedicated to the passion for roller skating, dancing and music in a social, sports and multicultural environment, which attracts fans, roller skaters, curious and the best roller dancers of the world.

The festival was born as a way of consolidating the informal international meetings from 2012 to 2014 presented by the brand promoting this activity from the beginning: BCN Roller Dance ®.

Since 2018, Skate Love Barcelona ® presents the festival on its own name and social channels and it is now one of the leading roller skate international festival, an inspiration and a reference.


WORKFLOW
-  Vision
-  Strategy
-  Design

Activation
Innovation
BRAND IDENTITY STRATEGY
NAMING
The name "Skate Love" is the most direct expression of the feeling related to the love for roller skating. 
This term was used before to express the special relationship among skaters. Skate Love Barcelona ® has lifted the meaning to a new level of intensity. 
The audience has identified so deeply with the logo that some of them have even gotten tattoos of the logo.

LOGO

The logo of the Skate Love Barcelona brand consists of a combination mark composed of representative elements of our festival: the sea, roller skates, summertime, love and the city of Barcelona. Everything together simulates the shape of a heart, a central element to evoke the feeling of love and passion for roller skating and music. It directly makes people roll into the Skate Love Barcelona world and allows them to feel connected with the community.
Lastly, the logo’s design lacks of dependency on a color scheme. The base logo is designed in black, though it is featured in other colours depending on the visual communication.

BRAND VISUAL IDENTITY
To make the festival brand image attractive to the followers, the graphic identity is flexible and has variable colours according to the visual of each edition and maintains coherence in all visual communication channels.
The ability to change the color scheme throughout the years, has served as a valuable marketing tool, allowing these colours to stay as diverse as the festival personality.

MUSIC THEME
As the festival happens every September, Skate Love Barcelona ® song is inspired by the original song September from Earth, Wind & Fire.
The up-tempo tune expresses the brand's identity and energy, commemorate the event and evokes enthusiasm and urge to return and meet with the community.
MEDIA STRATEGY
Our media plan considers the strategy from different angles of event:
- Festive
- Musical
- Sports
Thus, we target local, national and international trends, lifestyle, music and sports media.
MY ROLE & TASKS
-  Founder
-  General & Creative Director
-  Administration, Finance, Legal
-  Brand Manager
-  Visual Communication Designer
-  Community Manager
-  Event Director & Coordinator
-  New opportunities
-  Public & Customer Relations

Presentation Dossier

© Jazzrooom Visuals 2018
“IF PEOPLE BELIEVE THEY SHARE VALUES WITH A COMPANY, THEY WILL STAY LOYAL TO THE BRAND”
Howard Schultz
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