My journey began in the world of multinational advertising, working both behind the scenes as a designer and in front of the camera as a dancer, singer and model. That dual perspective — precision and performance, systems and emotion — shapes how I move today.

As the founder of Skate Love® Music Festival and the talent agency BCN Roller Dance®, I operate at the intersection of culture, music, movement and event strategy.

Having experienced the industry as both designer and client, I understand how ideas travel from concept to execution — from brand building to partnerships, ticketing ecosystems to digital infrastructure, production to community growth.

Let’s connect if you believe culture, shared experiences and technology can bring people closer ♥